Google Analytics tracks this traffic. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and …

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites …