The bad news about SEO is that it's not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online - how do you know where to …

Let's not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. There are thousands of domain resellers. Be sure …

Google Analytics tracks this traffic. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and …

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites …