Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. Fixing duplicate content is relatively easy. Getting BT leased lines used to be the only option in the …

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site's rank. Search engines like Google are putting in more emphasis on technical SEO because it enhances user experience or …

Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well. The tech giant has such a big share of the market that 'Googling' has become a verb. Would an inexpensive rocking horse restorations …

Your choice in domain extensions will generally not aid your search rankings, with a few exceptions. Keyword metadata is rarely if ever used to tabulate search engine rankings. If you wash a pashmina at a very cold temperature, it will be fine. Many Article Listings tools are available on the …

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you're linking out. When it …

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other …

Instead, the mistake here comes into play when you fail to differentiate between sources. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. SEO signifies search engine optimization, which helps in …

When you can back up your claims, clickbait provides an advantage. Like it or not, if you've only been around for a year or so, you'll have a hard time ranking against a major competitor with 10 years of domain history (assuming all other factors are equal). SEO isn't magic …

Let's not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. There are thousands of domain resellers. Be sure …

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don't overdo the keywords, prevent spammy backlinking etc. Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers …

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you're aiming at a 'mobile' audience? How do you tackle copywriting for mobile? Even though a human can see exactly …

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so …

So, I think each person in SEO has to work hard to develop good, credible sources of information. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. It used to be that buying backlinks as you could was a …

Sometimes it's the channels the content was published on. Other times it's a mixture of things such as the author, timeframe of publication, and/or the content type. Strategic Business Insights provides a popular classification of lifestyles using psychographic segmentation. A form of content curation is to create a resource …

Don't tell me you can't do this. Instead of only targeting one or two keyword phrases, it's better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. Longer URLs may decrease search visibility. Use the main keyword in the …

We are farmers, not butchers. Lifestyle marketing involves the use of marketing methods associated with the hobbies and entertainment venues of the target audience. Making money is a very broad-based objective. Visually, I prefer a handcrafted antique wooden rocking horse . Have you tried eating food grown in healthy soil naturally …

Google Analytics tracks this traffic. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and …

Remarketing ads should be customized to the products, or similar products, that were viewed on a website or those placed in a shopping basket or on a wish list. This is the method our client's employ and it's powerful. As the marketing team constructs a budget, they first examine the …

A backlink is basically someone else's website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. A muscle grows when it has endless input combined with correlating relaxing points. How you've worked in the past won't be how you work in …

Robots tags are directives that allow you to control how search engines crawl and index the content of your website. Marketing professionals can target all types of sites. If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read …

SEO techniques can be defined as 'White Hat' and 'Black Hat'. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building …

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites …

This does not mean you should shoehorn keywords in at all costs. Mobile devices help individuals communicate with each other and link them to social networks, thereby allowing users to post comments, pictures, and videos while reading the thoughts of others. Obviously, there are exceptions to this, like spam-bots. A …

Your links should be short, concise, and easily readable. Shorter URLs with fewer folders ("/" in the URL) tend to rank better. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Good servers are usually expensive, but if your site is meant …

The justification and summary outlines the measures of goal achievement. High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. A budget becomes finalized when …