Why user generated content matters

When you're reaching out to dozens or hundreds of people at a time, organization is key. Content mapping involves strategically crafted marketing materials that drive customers to take a particular action. Children love playing on outdoor fitness equipment - didn't you when you were younger? Visitors PNS really like the look …

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Produce quality, SEO-friendly content

Local citations aren't "links" per se, but they are an important part of how Google measures your authority, especially in the context of local SEO. Low-quality content or website layout changes may also be responsible. If you're planning on improving your garden then why not add outdoor fitness equipment today …

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Takeaway tips for page impressions

Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. Fixing duplicate content is relatively easy. Getting BT leased lines used to be the only option in the …

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Unexpected ways onsite SEO can impact your marketing efforts

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you're linking out. When it …

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Lessons I learned about gateway sites

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don't overdo the keywords, prevent spammy backlinking etc. Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers …

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Create a search marketing strategy based on web portals

So, I think each person in SEO has to work hard to develop good, credible sources of information. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. It used to be that buying backlinks as you could was a …

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