Types of site changes brought on by white hat SEO

Don't tell me you can't do this. Instead of only targeting one or two keyword phrases, it's better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. Longer URLs may decrease search visibility. Use the main keyword in the …

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How to approach content from an SEO perspective

Google Analytics tracks this traffic. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and …

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Less is always better when it comes to text links

Your links should be short, concise, and easily readable. Shorter URLs with fewer folders ("/" in the URL) tend to rank better. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Good servers are usually expensive, but if your site is meant …

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Warning: These mistakes could destroy your citations

The justification and summary outlines the measures of goal achievement. High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. A budget becomes finalized when …

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