Unexpected ways onsite SEO can impact your marketing efforts

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you're linking out. When it …

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Hidden facts about html

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other …

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Provide an analysis section to help with SEO campaigns

When you can back up your claims, clickbait provides an advantage. Like it or not, if you've only been around for a year or so, you'll have a hard time ranking against a major competitor with 10 years of domain history (assuming all other factors are equal). SEO isn't magic …

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How to really understand duplication

Let's not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. There are thousands of domain resellers. Be sure …

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Lessons I learned about gateway sites

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don't overdo the keywords, prevent spammy backlinking etc. Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers …

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Create a search marketing strategy based on web portals

So, I think each person in SEO has to work hard to develop good, credible sources of information. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. It used to be that buying backlinks as you could was a …

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Types of site changes brought on by white hat SEO

Don't tell me you can't do this. Instead of only targeting one or two keyword phrases, it's better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. Longer URLs may decrease search visibility. Use the main keyword in the …

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How to approach content from an SEO perspective

Google Analytics tracks this traffic. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and …

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Never changing metrics will eventually destroy you

Remarketing ads should be customized to the products, or similar products, that were viewed on a website or those placed in a shopping basket or on a wish list. This is the method our client's employ and it's powerful. As the marketing team constructs a budget, they first examine the …

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Can bounce rates really make a difference?

SEO techniques can be defined as 'White Hat' and 'Black Hat'. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building …

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Less is always better when it comes to text links

Your links should be short, concise, and easily readable. Shorter URLs with fewer folders ("/" in the URL) tend to rank better. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Good servers are usually expensive, but if your site is meant …

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Warning: These mistakes could destroy your citations

The justification and summary outlines the measures of goal achievement. High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. A budget becomes finalized when …

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