Create a search marketing strategy based on web portals

So, I think each person in SEO has to work hard to develop good, credible sources of information. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. It used to be that buying backlinks as you could was a …

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Types of site changes brought on by white hat SEO

Don't tell me you can't do this. Instead of only targeting one or two keyword phrases, it's better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. Longer URLs may decrease search visibility. Use the main keyword in the …

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How to approach content from an SEO perspective

Google Analytics tracks this traffic. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and …

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Never changing metrics will eventually destroy you

Remarketing ads should be customized to the products, or similar products, that were viewed on a website or those placed in a shopping basket or on a wish list. This is the method our client's employ and it's powerful. As the marketing team constructs a budget, they first examine the …

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Can bounce rates really make a difference?

SEO techniques can be defined as 'White Hat' and 'Black Hat'. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building …

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Less is always better when it comes to text links

Your links should be short, concise, and easily readable. Shorter URLs with fewer folders ("/" in the URL) tend to rank better. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Good servers are usually expensive, but if your site is meant …

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Warning: These mistakes could destroy your citations

The justification and summary outlines the measures of goal achievement. High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. A budget becomes finalized when …

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